(English) Best Practices

Basq was born as the result of an illusion, the objective was to unite the passion for surfing, fashion and respect for the environment. It started with the idea of creating the most sustainable shoes that are committed to the planet and the oceans. After more than two years of work and research, they managed to transform some of the waste that pollutes the oceans the most, such as plastics and tires, into 100% recycled sneakers.

The brand and the product have expanded and they have incorporated different garments, staying true to the spirit of sustainable design and 100% recycled.

Basq Company is a project that is focused on recycling diverse materials to produce shoes and other fashion products. Their branding is entirely oriented to recycling and education in this field, raising awareness among consumers and society. This, this BP is relevant both for the technological aspect of recycling as for the educational dimension of their project. Recycling is part of Basq product development. Basq company work with 3 main materials: These are composed of three materials; tires, recycled plastic and recycled cotton. While growing the cotton needed to make a T-shirt consumes 2,700 liters of clean water, a sweatshirt about 7,200 liters, 0 liters of water are consumed to obtain recycled fabrics. That's why they recycle organic cotton waste. Recycling is an example of social responsibility and care for the environment. By recycling they give waste a second life, becoming part of the circular economy that is the most respectful of the planet.

Basq Company has a website that is different from the pages of conventional fashion companies. In it, in addition to being able to buy their products, we will also find a space in which to read, learn and discover more about recycling, the environment and sustainability while providing information on the amount of water that it saves on each manufacture among other curiosities.

Recycling

Education

R&D - innovation

The materials used by "basq" belong to category A in the table of sustainable materials.

Spanish manufacturing in Elche (the manufacturer use solar energy for its manufacture)

Perseverance and step by step:

Aitor Alvarez, the founder fo Basq Company, had been with his business idea in mind since 2017, but it was not until 2019 when he was able to materialize it due to the long period of time it took him to achieve what for him was a basic condition to be able to start: finding manufacturers and suppliers that shared care for the environment.

Once this first objective was exceeded, Aitor and his team went for the second: to manufacture the first 100% recycled shoes on the market. After the success of their sneakers, they were encouraged by the creation of t-shirts and sweatshirts, made up of 40% recycled plastic bottles and 60% recycled organic cotton.

El Limonero (2021) Basq Company: la moda del futuro: https://ellimonerodemarta.blogspot.com/2021/02/basq-company-la-moda-del-futuro.html