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(English) Best Practices

REI

Sector
Outdoors products

Keywords
Communication Outdoor Social

From which SME is it?
Communication & Marketing

Location
United States

Format
Physical

Years of implementation
Since 1938

Website

Abstract

REI (Recreational Equipment, Inc.) is a recognized brand in the outdoor equipment and apparel industry.


Relevance

REI is relevant to the ESG-UP project because it represents an example of how a company can integrate the principles of environmental sustainability, social responsibility and good corporate governance (ESG) into its business model. Their focus on sustainability, environmental conservation and social responsibility positions them as an important player in the ESG arena.

Environmental sustainability: REI has implemented measures to reduce its environmental footprint, such as promoting responsible production and sourcing practices, using sustainable materials in its products and investing in renewable energy.

Environmental conservation: The brand has demonstrated a strong commitment to conserving natural spaces and supporting organisations working to protect the environment. They also encourage education and respect for nature among their customers.

Social responsibility: REI has developed programmes to support local communities and promote equity and inclusion in the field of outdoor sports. They also focus on ensuring fair working conditions throughout their supply chain.


Concepts addressed within ESG

REI addresses ESG-related concepts by focusing on environmental sustainability, social responsibility and corporate governance. These concepts refer to the consideration of environmental, social and governance factors in business decision-making, and REI demonstrates how these aspects can be effectively integrated into your business operations and strategies.


Impact & Achieved Results

REI has made a significant impact in several respects:

They have promoted responsible production and sourcing practices, leading to a reduction of their environmental footprint.

They have invested in the protection of natural areas and supported environmental conservation projects.

They have promoted equity and inclusion in outdoor sports and supported local communities.


Indicators of performance and success

REI has used various indicators to measure its success in sustainability and social responsibility. These can include carbon emission reductions, increased use of sustainable materials, amount of natural land protected and positive impact on local communities.


Certifications

REI holds relevant certifications in the field of sustainability and social responsibility. Some of the certifications they may hold include B Corp certification and LEED (Leadership in Energy and Environmental Design) certification for their facilities.


Bibliography

REI. (2023). Sustainability. https://www.rei.com/stewardship