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Salesforce

Sector
Customer Relationship Management (CRM) software and cloud computing.
Keywords
Computer Digital Transformation
From which SME is it?
Ethics
Location
San Francisco, California, United States.
Format
Physical
Years of implementation
24
Website
https://www.salesforce.com/
Abstract

Salesforce is a leading provider of customer relationship management (CRM) software and cloud computing solutions. The company was founded in 1999 and has since revolutionized the way businesses manage and engage with their customers. Salesforce's CRM platform offers a comprehensive suite of tools and applications designed to streamline sales, marketing, customer service, and overall business operations.

Salesforce is a technology company renowned for its commitment to sustainability and corporate social responsibility.

Relevance

Salesforce is relevant to the ESG-UP project because it is a leading example of how a company can successfully integrate environmental, social and corporate governance (ESG) considerations into its business strategy and operations. Its sustainable approach and commitment to social responsibility demonstrates how companies can have a positive impact on society and the environment.

Concepts addressed within ESG

ESG refers to the environmental, social and governance factors that a company must consider in assessing its performance and impact in these areas. Salesforce addresses these concepts by focusing on environmental sustainability, social responsibility and workplace equity. Its focus on renewable energy, energy efficiency, community engagement and diversity reflects its commitment to ESG principles.

Renewable energy: Salesforce is committed to using renewable energy to power its operations. They have invested in solar and wind energy projects, and their goal is to achieve 100% renewable energy.

Energy efficiency: The company seeks to minimise its energy consumption through the implementation of efficient technologies and practices. They have worked to optimise data centres and offices to reduce energy consumption and carbon emissions.

Community Engagement: Salesforce is actively involved in the community through volunteer programmes and donations. They also support non-profit organisations and are committed to equal opportunity and diversity in the workplace.

Social responsibility: The company has a socially responsible approach to addressing issues such as gender equality, diversity, inclusion and pay equity. They have set clear and transparent goals to achieve a diverse workforce and ensure equal opportunities for all employees.

Impact & Achieved Results

The Body Shop has made a significant impact by promoting awareness of sustainability and fair trade in the beauty industry. They have inspired other brands to follow their example and have helped change policies and regulations in several countries regarding animal testing.

They have contributed to the economic development of disadvantaged communities through their commitment to fair trade, providing employment opportunities and a decent income to farmers and artisans around the world.

Their efforts to use natural and sustainable ingredients have contributed to reducing the environmental impact of the cosmetics industry and promoting more responsible practices.

Indicators of performance and success

Reduced carbon emissions and environmental footprint by using renewable energy and improving energy efficiency in their operations.

They have made a positive social impact through volunteer programmes, donations and their commitment to diversity and inclusion.

Demonstrated leadership in the technology industry by actively addressing social and environmental challenges.

Certifications

Salesforce holds several relevant certifications in the field of sustainability and social responsibility. Some of the certifications include: LEED (Leadership in Energy and Environmental Design) for sustainable buildings, ISO 14001 for environmental management and compliance with international standards, and B Corp, a certification that evaluates a company's social and environmental performance.

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