Best Practices

Mimbly is a Swedish startup that has developed a water recycling system for washing machines called Mimbox. This innovative technology helps to reduce water usage and promote sustainable practices in the household. By using recycled water, the system reduces the amount of freshwater needed for washing clothes, which in turn helps to conserve water resources.

Mimbly mission’s is to help larger scale laundry facilities such as real estate, shared laundry rooms and facility management, to become more sustainable with their first product, the Mimbox. (source: https://www.mimbly.se/company )

Mimbly uses its website and social media in their favour, not only for selling their product, but also for engaging with stakeholders, promote transparency and raise awareness on the environmental issues, especially on those related to water and microplastics (e.g., https://www.mimbly.se/bigpicture ).

Mimbly uses social media to communicate their ESG (environmental, social, and governance) efforts and engage with their stakeholders. By doing so, Mimbly is demonstrating its commitment to transparency and accountability, which are important aspects of sustainability. By engaging with stakeholders on social media, Mimbly is also able to raise awareness about the importance of sustainable practices and encourage others to take action. Finally, Mimbly collaborates with other businesses and organizations to promote sustainable practices. By working with like-minded partners, Mimbly is able to amplify its impact and create a larger, more coordinated effort towards sustainability. This collaboration not only helps to promote sustainable practices in the industry but also fosters a sense of community and shared responsibility.

Accountability; transparency; collaboration; cooperation; environmental awareness; water management; microplastics management

• Increased visits on the website and social media platforms
• Increased number of followers
• Increased sales
• Increased number of interactions
• Increased number of positive reviews

Mimbly Instagram Page. https://www.instagram.com/mimbly/ (Accessed 6^th of June 2023)

Mimbly website. https://www.mimbly.se/company (Accessed 6^th of June 2023)

Mimbly Facebook Page. https://www.facebook.com/Mimbly/ (Accessed 6^th of June 2023)

Mimbly LinkedIn Page. https://www.linkedin.com/company/mimbly/ (Accessed 6^th of June 2023)