Skip to content

Best Practices

Back

Dove

Sector
Personal Care
Keywords
Self Care Communication
From which SME is it?
Communication & Marketing
Location
United States
Format
Physical
Years of implementation
Since 1957
Abstract

Dove is a recognized brand in personal care products and is known for its commitment to sustainability and corporate social responsibility.

Relevance

Dove is relevant to the ESG-UP project because it exemplifies how a brand can address environmental, social and corporate governance (ESG) issues in its strategy and business practices. Its focus on sustainability, equality and diversity reflects a commitment to ESG principles and contributes to making a positive impact on society.

Concepts addressed within ESG

ESG refers to the environmental, social and governance factors that companies must consider in their performance and impact in these areas. Dove addresses these concepts through its focus on environmental sustainability, gender equality, diversity and inclusion. These aspects align with the ESG pillars and reflect its commitment to social responsibility.

Sustainable packaging: Dove has worked to reduce its environmental footprint through sustainable packaging initiatives. They have implemented the use of recycled plastic in their bottles and explored biodegradable packaging options.

Commitment to equality and diversity: The brand has focused on promoting inclusive beauty and challenging beauty stereotypes. They have launched campaigns to promote self-esteem and confidence in all body shapes and sizes.

Responsible sourcing of ingredients: Dove is committed to using responsibly and sustainably sourced ingredients in their products. They work closely with suppliers to ensure traceability and respect for human rights and the environment.

Empowerment programmes: The brand has implemented empowerment programmes for women and girls, providing support in areas such as education, entrepreneurship and skills development.

Impact & Achieved Results

Dove has made a significant impact in a number of ways:

They have promoted diversity and inclusion in the beauty industry, challenging traditional beauty standards and encouraging acceptance of different body types and appearances.

They have implemented empowerment programmes that have provided opportunities and support to women and girls in different parts of the world.

They have worked on sustainable packaging initiatives to reduce the environmental impact of their products.

Certifications

Dove has been awarded several certifications and recognitions in the field of sustainability and social responsibility. Some of the certifications include: Leaping Bunny Certification (cruelty-free), Forest Stewardship Council (FSC) Certification (for products containing wood or paper from well-managed forests) and B Corp Certification (assesses a company's social and environmental performance).

Bibliography