(English) Best Practices

This beauty brand is concerned with social justice and environmental sustainability. In addition to advocating for causes like the ban on animal testing and gender justice, they have developed fair trade and environmental sustainability programs for their products.

• Natural and ethical ingredients: The Body Shop is committed to using natural and ethically sourced ingredients in their products. They work closely with local farmers and suppliers to source sustainable and fair trade ingredients.
• No animal cruelty: The brand prides itself on being completely against animal testing. All The Body Shop products are free from animal testing and are cruelty-free.
• Fair trade: The brand has a long history of supporting fair trade. They buy ingredients and products from disadvantaged communities around the world, providing a fair and sustainable income for farmers and artisans.
• Sustainable packaging: The Body Shop strives to reduce its environmental impact by using recyclable and sustainable packaging. They have implemented recycling programmes and use recycled plastic in their packaging where possible.
• Activism and campaigns: In addition to their internal efforts, The Body Shop engages in activist campaigns and actions to address social and environmental issues. They have led initiatives to ban animal testing and promote social justice.

Concepts addressed within ESG include sustainable sourcing, environmental impact, animal welfare, fair trade, community engagement, and responsible consumption. These concepts are all central to The Body Shop's practices and contribute to its overall ESG performance.

The Body Shop has made a significant impact by promoting awareness of sustainability and fair trade in the beauty industry. They have inspired other brands to follow their example and have helped change policies and regulations in several countries regarding animal testing.

They have contributed to the economic development of disadvantaged communities through their commitment to fair trade, providing employment opportunities and a decent income to farmers and artisans around the world.

Their efforts to use natural and sustainable ingredients have contributed to reducing the environmental impact of the cosmetics industry and promoting more responsible practices.

Indicators of performance and success for The Body Shop's practices can include metrics such as the percentage of sustainably sourced ingredients, reduction in packaging waste, energy efficiency measures, and improvements in the livelihoods of marginalized producers through the Community Trade program. Additionally, customer satisfaction and loyalty, as well as industry recognition through awards and certifications, can also serve as indicators of success.

The Body Shop holds several recognised certifications that support its commitment to sustainability and ethics. Some of the most prominent certifications include: Leaping Bunny (cruelty-free), Forest Stewardship Council (FSC) (for products containing wood or paper from well-managed forests), and Fair Trade.

• Cruelty-Free Skincare Beauty Products | The Body Shop ®. Thebodyshop.gr. Published 2023. Accessed July 5, 2023. https://www.thebodyshop.gr/