Best Practices

Buffer is a technology company that specialises in providing social media management tools and services. Its main goal is to help businesses and professionals manage their social profiles efficiently and effectively. Buffer stands out for its focus on transparency, remote collaboration and social responsibility.

Remote work: Buffer promotes remote work as a way to reduce the environmental footprint by avoiding commuting.

Transparency: The company is committed to being transparent in its practices and policies, publicly sharing information about its operations, salaries and business decisions.

Social responsibility: Buffer cares about the well-being of its employees and is committed to providing an inclusive and equitable work environment.

These sustainable aspects make Buffer relevant to the ESG-UP project, as the company shows a conscious approach to its environmental impact, as well as a concern for social responsibility and business ethics.

Buffer addresses ESG-related concepts by focusing on social responsibility (inclusive work culture, employee wellbeing), environmental sustainability (remote working to reduce carbon footprint) and corporate governance (transparency in practices and policies).

Buffer has made a significant impact by promoting remote working and transparency in the technology industry. They have demonstrated that it is possible to build a successful business without a centralised physical location and have fostered a culture of transparency in the business world.

Buffer uses metrics such as employee satisfaction, community engagement, user growth and brand reputation as measures of success in sustainability and social responsibility.

Tampón. (2023)Who we are. https://buffer.com/about

Buffer. (2023). Transparency. https://buffer.com/transparency